North Fest 2016

In collaboration with TED Entertainment, ZAAP Enterprise had a great opportunity to be part of the music movement in Chiang Mai, Thailand. We had a chance to host an EDM (electronic dance music) festival for the first time there.

I was responsible for concept design and development. The key purpose was to draw the characteristics of Thai Northern culture in order to emphasize and incorporate local arts and cultures into the event. This approach helped introduce EDM to local audience. I chose Yi-Peng (Floating lamp) as a symbol of localness and transformed it to graphic collaterals and stage structures which at the same time created uniqueness of the music festival. In other words, North Fest appears to be new for the local but local for outsiders.